TLDR
Sometimes, the simplest way to draw people in is to ask a question that hints at something hidden. This approach makes viewers wonder if they're missing out, encouraging them to stay and find the answer. It's about sparking natural curiosity.
Opening: The Tension
It often feels like we're constantly battling for attention.
Every scroll is a decision.
Every tap, a commitment.
How do you make someone pause, truly pause, when there's so much noise?
It’s a challenge many of us face when we're focused on creating curiosity in content.
We want to connect, but the initial hurdle can feel immense.
What This Actually Means
This isn't about clickbait or misleading titles. It's about framing your content with a question that resonates deeply with your audience's existing thoughts or concerns. Imagine asking, “Does it not feel like [something] is hiding [something else] from us?” You're tapping into a shared, unspoken feeling.
It makes people wonder if they're part of a secret.
It suggests there's valuable information they might be missing.
It creates an immediate, personal connection by acknowledging a common sentiment.
The Pattern Underneath It
The core of this approach is what I think of as “The Unspoken Question.” It's about acknowledging a collective thought or suspicion and then promising to explore it.
It validates a feeling the viewer might already have.
It positions your content as the answer to an unasked question.
It builds anticipation for what you're about to reveal.
It encourages a deeper engagement beyond a quick glance.
Lived Examples
I've seen this play out in different ways. For instance, when I talked about tech companies, I might have asked, “Does it not feel like these big tech companies are hiding something from us?” It immediately makes people who use tech products lean in.
Another time, I just showed myself walking to do something, without explicitly stating what. That simple act of movement, combined with a curious hook, made people wonder, “Where are they going? What are they about to do?” It’s a subtle way of sharing daily life content while building intrigue.
Hinting at a common frustration without naming it directly.
Showing a process without revealing the outcome upfront.
Posing a question that many in your niche might secretly ponder.
How It Actually Looks in Practice
The Shared Secret: You might start by saying, “Does it not feel like everyone knows this one thing about [topic] except us?” This immediately creates a sense of belonging and a desire to be in on the secret.
The Unveiling Journey: Sometimes, it's about showing a small part of a process and asking, “Have you ever wondered how [complex task] actually gets done?” This works well for tutorials or behind-the-scenes content, especially for early creator strategy.
The Relatable Frustration: For lifestyle creator growth, you could open with, “Does it not feel like [common struggle] is just getting harder?” This validates your audience's experience and positions you as someone who understands.
The Unexpected Discovery: You might show a surprising result or product and ask, “Does it not feel like [this amazing thing] has been hidden from us?” This sparks wonder and a desire to learn more about the discovery.
Where This Gets Hard
This approach asks for a certain level of vulnerability. You're putting a question out there, inviting people to agree or disagree, and that can feel exposed. It also means trusting that your content will deliver on the curiosity you've built. The line between living your life and sharing it can blur, and sometimes it feels like you're constantly thinking about how to frame every moment. It’s a balance between being authentic and being strategic with your opening.
Signs It’s Working
You start to notice people aren't just liking your posts; they're replying with their own experiences and thoughts. You see familiar names popping up in your comments and DMs, engaging deeply with what you're putting out there. There's a feeling that your audience is genuinely invested, not just passively consuming. It feels less like performing and more like having a conversation.
More comments that share personal anecdotes or opinions.
Increased direct messages asking for more details or expressing agreement.
A noticeable shift from passive consumption to active participation.
A sense of community forming around your content.
Less pressure to constantly chase new trends, more freedom to explore what genuinely interests you and your audience.
Summary
Start with a question that taps into a shared, unspoken feeling.
Focus on building curiosity rather than giving immediate answers.
Validate your audience's experiences and thoughts.
Use subtle hints and relatable scenarios to draw people in.
Look for deeper engagement and community building as signs of success.
Closing Line
Sometimes, the most powerful connection begins with a simple, honest question.
