Gen
GEN Creator Coaching

Grow the GMV Your Creator Roster Is Leaving Behind

A few creators drive your sales. The rest post blind — unmeasured and uncoached.

GEN delivers a personalized, sales-attributed brief to every creator, every week — across every platform you sell on.

First-party sales attribution
Weekly briefs for every creator
Built to move GMV
Creator CoachingThis Week
Maya Brooks
@maya.glows
You're a top seller — $14,280 GMV from 612 orders. Here's how to lift the next one.
$14.3k
GMV
612
Orders
$31
GMV / 1k
28
Posts
Your action plan this week
1
Kill the objection early
Say the doubt before they think it. Your biggest gap — and almost no top seller does it.
2
Name the offer out loud
You demo well but never say the deal. Winners always do.
3
Tell them where to tap
Close the loop — only half your best posts do.
Hooks that sell — steal these
  • "Don't get scammed into overpaying for ___ — here's the version that's worth it."
  • "Not one, not two, but three ___ in one bundle — and they dropped the price."
Your top videos
2.1M views
880k views
640k views
The long tail is unmanaged revenue.

A small fraction of creators drive nearly all GMV. Coaching dies after the top ten.

GEN coaches the whole roster — every order attributed, every post analyzed, every creator handed a brief built to lift their next one.

Creator programs today
~ Only the top 10 get managed
~ "Post more" advice
~ Performance unattributed
~ Long tail ignored
With GEN Creator Coaching
+ Full roster coached
+ Grounded in their own sales
+ GMV attributed per post
+ Long tail activated

Growth built on a dozen creators is fragile.

Spread the same lift across more creators and revenue compounds — and becomes harder to lose.

From first-party data to measurable lift

Attribute
Map every order to the creator and post that drove it.
Analyze
Break down each creator's content against what converts on the roster.
Coach
Every creator receives a personalized, graded brief. Weekly. One link.

Inside a GEN engagement

Reported in the language your team measures — attributed GMV, lift, activation, concentration.

Roster GMV
+38% total GMV in 90 days
Roster GMV, before vs after coaching
Coaching begins
Most of the lift was net-new GMV from creators who had never meaningfully converted.
Revenue concentration
Top-creator share fell 80% → 54%
GMV share held by the top 12 creators
80% Before 54% After
The same growth, spread across 5× more revenue-driving creators. Bigger — and harder to break.
What the briefs fix
$36 vs $8 GMV per 1k views
Top formats vs roster average
$36 Talk-to-camera $8 Text-only
A 4.5× conversion gap — the exact lever the briefs coach creators to pull.
Long-tail activation
12 → 60+ revenue-driving creators
Creators driving real GMV, before vs after
Before — 12 carry the channel After — the long tail lifts off zero
The lift lives in the long tail — 5× more creators now drive real revenue.
+38%
total GMV in 90 days
80→54%
top-creator concentration
5×
more revenue-driving creators

Representative GEN beauty engagement; details anonymized. Sample brief is illustrative.

A performance brief, per creator

The report above is a real example of what every creator receives.

Attributed performance
Exact GMV and orders tied to each post.
This week's lift plan
Prioritized actions ranked by expected impact.
The winning formula
Content patterns that convert for this creator.
Proven hooks
Hooks pulled from their highest-GMV posts.
Top content
Their best posts with full breakdowns.
Roster benchmark
How they compare to similar creators.

Coaching grounded in revenue — measured against a holdout

Specific actions, not "post more"
The exact move their best posts shared — and that they've stopped.
Holdout-measured lift
Coached vs holdout cohorts, so lift is real — not attribution noise.
Coaches the other 190
Your team handles the top 10. GEN coaches the rest — no added headcount.
Built for active creators
Meets each creator at their level — no rookie tips for a top seller.

See the revenue hiding in your roster

Send your roster and sales data. Get attributed GMV by creator and post, the long-tail revenue at risk, and sample briefs.

Book a Demo →